Innovative, focused, smart:Experience the quality trade show on an equal footing!

Look forward to the new international B2B trade show FitnessConnected from 18 to 20 November 2021 in Munich! Here you will experience trend-setting products, services and concepts from the interdisciplinary professional world of health, sport and fitness in a pleasant and personal setting. You will meet important pioneers of the industry and receive exactly the compact expertise that you need for your individual business.

Using many advantages at once

Difficult times call for innovative concepts: FitnessConnected offers you a very focused, high-quality and at the same time safe trade show experience.


Meet face-to-face with forward-looking international suppliers from across the health, sport and fitness professional world!


Be inspired by numerous innovative products, services and concepts, also for post-pandemic times!


Educate yourself extensively with a top-class, attractive supporting program of symposia, congresses, workshops and keynotes!


Move freely at a venue that is safe at all times thanks to the forward-looking pandemic concept!


Focus on your business and specialist topics at a pure B2B event!


Benefit from a very good price-performance ratio with free catering!

Your visit to the trade show: transparent, pleasant and personal

To help you get the most out of your visit to the trade show, we have clearly divided the hall layout into eight clearly arranged exhibitor categories. Particularly wide aisles, special meeting areas for undisturbed exchanges and central catering give you sufficient space for both your individual business and your well-being. Plan your individual trade show experience in advance and get a detailed overview in our hall layout plan.

Your health and safety are in good hands with us

Our sophisticated pandemic concept guarantees you a well-planned and pleasant visit to the trade show. We rely on generous hall planning, many aisles in between and do without shows at the booths – also true to our motto “Focus on the most important: your business!”

To ensure that FitnessConnected remains a “No-Covid Area”, we offer you maximum protection against infection: we have installed a rapid test centre for you in front of the exhibition grounds. If you do not yet have an officially accepted vaccination or rapid test certificate on the day of the trade show, you will receive a free and simple rapid test here from our trade show team. We avoid large crowds in the entrance area by, for example, scheduling different start times for the fair and for the fringe events. So you can feel in good hands – and look forward to a pleasant trade show experience!

Learn for life! Get ahead with knowledge!

Our compact and interdisciplinary supporting program is a clear expression of our holistic approach: over the course of four days, international experts will present innovations and trends from a wide range of topics: from fitness to physiotherapy and rehabilitation to the real estate industry. Get ahead with knowledge for your individual know-how:

Learn more about the individual program points, the organizers and the different price options:

Roadmap to Future

“Fit Tech: Roadmap to Future” powered by ACISO has digitalisation squarely in its sights. At this exciting event on the morning of 18 November 2021, top-class keynote speakers will provide answers to the most important questions for the future of the fitness industry: Why the fitness industry does not need to fear digitalisation? What major business opportunities will it open up? What specific data is becoming increasingly important and how can it be used smartly? Together with our partner ZSK, we will also focus on the diverse application possibilities of printed electronics and smart fabrics. At the end of “Fit Tech: Roadmap to Future” powered by ACISO, visitors get the opportunity to have innovative technologies explained to them in a specially created special area.

The IHRSA SMART Summit offers sales, marketing, analytics, customer engagement and technology (SMART) solutions for all fitness club operators looking to grow their business. The kick-off will begin with a tour of some of the most exciting fitness clubs in Munich, and the event will be accompanied by a number of business presentations on the afternoon of 18 November and 19 November 2021. As a bonus offering, a half-day keynote technology workshop will be offered on Saturday, 20 November for all SMART Summit attendees looking to enhance their networking and learning experience.

IHRSA SMART Summit has secured three inspiring internationally recognized leaders as keynote speakers: Bryan O’Rourke, Managing Director Fitness24Seven Thailand and CEO Vedere Ventures, will take you inside the future of fitness; Cate Trotter, Head of Trends at Insider Trends, will highlight innovations and new revenue streams for players in the fitness industry in her keynote; and Thierry Malleret, Managing Director of Monthly Barometer, an analytics platform for retail investors, will talk about the “big reset” for the fitness industry. All three speakers, in their own special way, will challenge their audiences to think about new ways to move towards the future of fitness.


Wednesday, 17 November

12:30 – 3:30 pm: Munich Club Tours

4:00 – 4:15 pm: Welcome to Munich!
Liz Clark, Managing Director, IHRSA, USA

4:15 – 4:45 pm: Overview of the German market
Henrik Gockel, Owner, PRIME TIME fitness, GERMANY

4:45 – 6:00 pm: Panel discussion with four 4 CEOs from leading global brands on SMART, strategy changes due to the pandemic, and innovative solutions for their own business practices
Juan del Río Nieto, VivaGym Group, SPAIN
Sophie Lawler, Total Fitness, UNITED KINGDOM
David Mazerot, L’Appart Fitness, FRANCE
Martin Seibold, Life Fit Group, GERMANY
Moderation: Emma Barry, Chief Creative Soul, Good Soul Hunting, USA

6:15 – 7:15 pm: Keynote Byan O’Rourke (Managing Director, Fitness24Seven Thailand and CEO, Vedere Ventures)
Title: “Accelerating into the Future of Fitness.”
The industry expert looks into the future of the fitness sector – highlighting opportunities for business owners, introducing new concepts in the context of digitalization and explaining implementation options for your own business.

7:30 – 10:00 pm: Bavarian Evening

Thursday, 18 November

9:00 – 10:30 am: Sponsors’ Breakfast Roundtable Talks

10:30 – 11:30 am: Language Breakouts
Discussions in smaller groups divided into the languages Russian, Spanish, English, Portuguese, French, Italian and German

11:30 am – 7:00 pm: FitnessConnected Trade Show (including lunch)

12:30 – 1:15 pm: Educational Session
Title: Digital Marketing 2022
Alan Leach, Managing Director and Head of Marketing, West Wood Clubs, IRELAND

1:30 – 2:15 pm: Educational Session
Session to be announced!

2:30 – 3:15 pm: Coffee & Tea Break

3:30 – 4:15 pm: Education Session
Title: “Planning for Your Club’s Future: Innovation Strategies for Success”.
Guy Griffiths, Director, GGFit, Ltd.

4:30 – 5:15 pm: Educational Session
Title: “Big Data Applied to Fitness for a Post Pandemic World.”
Gonzalo Artiach, Chairman, DeciDATA

5:15 – 5:30 pm: Coffee & Tea Break

5:30 – 6:30 pm: Keynote Cate Trotter (Head of Trends, Insider Trends)
Title: “Innovation and New Revenue Streams for Fitness Businesses.”
Cate Trotter will highlight long and short-term trends and introduce previously untapped revenue streams in the fitness industry – providing plenty of inspiration for your own business in the coming months!

6:30 – 10:00 pm: Open Evening

Friday, 19 November

7:30 – 9:00 am : Sponsor Breakfast Roundtable Talks

9:00 – 10:00 am: Educational session.
Session to be announced!

10:00 am – 7:00 pm: FitnessConnected Trade Show (lunch included)

10:00 – 10:15 am: Coffee & Tea Break

10:15 – 11:15 am: Educational Session
Title: “SOS! The Key to Retaining Your Customers Might be in the Data.”
Jose Téixeira, Head of Customer Experience, SC Fitness

11:30 am – 12:15 pm: Educational Session
Title: “Leads, Needs, Closing & Referrals: Blending the Traditional Membership Sales Approach with Today’s Technology”
Henrik Gockel, Owner, PRIME TIME Fitness

2:00 – 3:00 pm: Educational Session
Title: “The Future of Sport, Exercise and Fitness”.
Alexander Thiel, Partner, McKinsey & Company

3:00 – 3:30 pm: Coffee & Tea Break

3:30 – 4:30pm: Keynote Thierry Malleret (Managing Partner, Monthly Barometer)
Title: “The Great Reset for the Fitness Industry”.

The analysis and forecast expert will share his perspective on global economic change in the coronavirus pandemic and describe prospects for the fitness industry. A unique opportunity for attendees to identify trends and prioritize their own business growth.

On 20 November, the German Gymnastics Federation (DTB) and the German Industry Association for Fitness and Health (DIFG) will set a new example at the supporting program of FitnessConnected: Fitness studios and sports clubs are to become partners rather than competitors in the face of the pandemic and social change in general. At the joint event, the exchange will be driven forward in order to be able to face the current challenges better and to use opportunities and synergies together. An illustrious panel of experts from the fields of sports, business, research and politics will examine the topic from different perspectives and thus provide new food for thought.

The top speakers include: Anja Kirig, futurologist and trend researcher at the Zukunftsinstitut Frankfurt; Benjamin Roth, CEO of Urban Sports Club; Knut Diehlmann, head of the sports department at the city of Düsseldorf; Markus Giegold, entrepreneur in the sports and leisure industry; Prof. Dr. Niels Nagel, managing director of DIFG; Pia Pauly, head of the GYMWELT department at the German Gymnastics Federation; representatives of the Freiburger Kreis.


Saturday, 20 November

11:00 am: Welcome (Joachim Bacher, moderator)

11:05 am: Welcome by Prof. Dr. Niels Nagel (DIFG) and Pia Pauly (DTB)

11:10 am: Anja Kirig, Zukunftsinstitut Frankfurt
Title: “Sportivity: The pandemic as trend accelerator of a new lifestyle”.

11:45 am: Benjamin Roth, Urban Sports Club
Title: “Sport and individual needs: Those who don’t move with the times, put mileage on?”

12:20 pm: Knut Diehlmann, City of Düsseldorf
Title: “Urban sports offers – city and municipalities as partners of sports”

12:50 pm: Break

1:00 pm: How can exercise and training be established despite changing needs? (Panel discussion), Moderation: Joachim Bacher
Markus Giegold, Fit Star/House of Sports
Anja Kierig, Future Institute Frankfurt
Benjamin Roth, Urban Sports Club
Knut Diehlmann, City of Düsseldorf
Representatives of the Freiburg Circle

1:50 pm: Closing Statements (Joachim Bacher, Moderator)

1:55 pm: Farewell by the organizers

The popular IFAA Management Congress “IFAA Solutions” will take place on 19 November at FitnessConnected at Messe München – and not in Wiesbaden as in previous years! The pandemic-related challenges of the last 1.5 years also pose the question for the fitness industry: How do successful fitness companies deal with the changing habits of people or the necessities of modern business management? At FitnessConnected, 30-minute keynotes will present management approaches and solutions that address these major market changes.

Four inspiring and renowned experts will appear at IFAA Solutions to do just that. Hauke Fröhling, one of the managing directors and largest franchisee of easyfitness, will talk about how the pandemic has made his company more sustainable. Bernd Schmid, operator of 48 fitness studios, will report on his positive experiences with digital tools, especially social media, for customer retention. Jörg Hidding, operator of fitness studios as well as consultant to the real estate industry and also organizer of the “FITNESS REAL ESTATE + INVESTMENT SUMMIT” at FitnessConnected, will give an overview of how to deal with fitness real estate and contracts. And Max Barth, responsible for communications and marketing at IFAA, will address proprietary digital learning platforms and their potential for employers in his keynote.


Friday, 19 November

9:00 am: Early trade show admission for Solutions attendees

9:30 am: Get Together/Welcome

10:00 am – 12:30 pm: ” Solutions Compact” presentation program with the 4 keynotes

12:30 – 1:30 pm: Joint lunch, reflection, networking

FitnessConnected connects people from a wide range of sectors – smartly and effectively: at the first FITNESS REAL ESTATE + INVESTMENT SUMMIT on 19 November, leading operators of fitness, leisure and physio centers (chain stores and franchises) from German-speaking countries will meet with real estate, project developers, real estate portfolio owners, shopping center operators, municipal developers and investors/private equity companies. All within the scope of an exclusive 1.5-day congress and hosted buyer format, where numerous top-class speakers will also share their expertise.

Top speakers include: Prof. Dr. Beyerle, Managing Director Catella Property Valuation GmbH; Ingmar Lehmann, Consultant Industry Monitoring Deutscher Sparkassen- und Giroverband; André Junkerkalefeld, Managing Director IMVEST Group; Thomas Scherer, CEO denkmalneu Group; Maik Lindenberg, COO denkmalneu Group; Leo Eckstein, Ex CEO MERIDIAN SPA & FITNESS; Burkhard Frhr. von Wangenheim – Partner, AFINUM; Hubert Haupt, HUBERT HAUPT IMMOBILIEN HOLDING


Friday, 19 November

1:30 pm: Welcome + Flying Buffet Get Together

2:30 pm: Prof. Dr. Beyerle, Director Catella Property Valuation
Title: “Capital Market meets Fitness” – How the royal disciplines Real Estate & Fitness finally come together”.

3:00 pm: Ingmar Lehmann, Consultant Industry Monitoring Deutscher Sparkassen- und Giroverband (German Savings Bank Association)
Title: “Trends and financing perspectives for the fitness industry from the perspective of the savings bank organization”.

3:30 pm: Dynamic concepts for the city centers of the future
Ex. 1: André Junkerkalefeld, Managing Director IMVEST Group
Title: “Transformation of department stores and commercial buildings into a “Cross Community Space””.

Ex. 2: Thomas Scherer, CEO denkmalneu Group; Maik Lindenberg, COO denkmalneu Group
Title: “Offering more together – Synergetic tenant communities and the appeal of strong fitness brands using the example of Lebendige Häuser Dresden + Leipzig

4:30 pm: Leo Eckstein, Ex CEO MERIDIAN SPA & FITNESS
Title: “The development of the fitness industry using the example of Meridian Spa & Fitness”
How to transform a problematic business into a revenue success (Aus der Praxis für die Praxis /How to put experience to good use)

5:00 pm: Networking Break

5:15 pm: Burkhard Frhr. von Wangenheim – Partner, AFINUM
Title: “Why the fitness market is more interesting than ever for investors”.

5:45 pm: Hubert Haupt, Hubert Haupt Immobilien Holding
Title: “Investments of a real estate/project developer in the fitness market using the example of Hubert Haupt Immobilien Holding

6:15 pm: Panel discussion “Real Estate + Fitness 2025” (speakers + guests)

7:00 pm: Get Together + Networking Dinner
By invitation, max. 100 participants (real estate industry, investors, fitness chains, industry, press, etc.)

Science in dialogue: The Forum Experten Allianz für Gesundheit e. V. is the platform for the latest evidence-based scientific studies – and a podium for exchange with politics, associations and communication.

New concepts and offers of evidence-based therapy will be presented by the physiotherapists’ congress PhysioBIZZ on 20 November at FitnessConnected. The lecture programme, staffed by top-class personalities from international physiotherapy and rehabilitation research, will primarily deal with entrepreneurial topics such as strategy, franchise concepts, marketing, digitalisation, networking, succession, dovetailing of physiotherapy and sports as well as sustainability. How can therapists and trainers help shape the future healthcare industry? How can global trends be used for their own practice? How can digital tools facilitate documentation and billing in the practice? – The PhysioBIZZ Congress at FitnessConnected will provide answers to these and many other questions.

The top speakers and workshop leaders include: Norman Bücher (extreme athlete), Cornelia Schneider (psychologist, physiotherapist, systemic coach), Susanne Hausmann (entrepreneur), Christoph Anrich (sports and health scientist, theologian and author), Christoph Kaminski (entrepreneur), Sandra Längst (innovation and sustainability expert, change manager), Jakob Ledermann (expert for organisational change and innovation), Holger Lerch (entrepreneur), Andre Fuchs (physio/manual therapist, lecturer, entrepreneur), Dr. Dinah Isabel Spitzley (family business scientist and entrepreneur), Dr Hubert Zitt (textbook author and lecturer, Star Trek expert).


Saturday, 20 November

09:30 – 10:30 a.m.: Lecture by Norman Büchner (extreme athlete)
Title: “Break your limits: what business can learn from extreme sports”.

10:30 – 12:00: 3 parallel lectures / workshops
Strand 1: Workshop with Cornelia Schneider (psychologist, physiotherapist, systemic coach) – 1.5 hrs.
Title: “Occupational health management – perspectives and new opportunities in physiotherapy”.

Strand 2: Workshop with Christoph Anrich (sports and health scientist, theologian and author) – 1,5 h
Title: “Implementing new fields of action in practice – exercise therapy for diabetes”.

Strand 3: Lecture Susanne Hausmann (entrepreneur) – 45 minutes
Title: “The future of digital and networked practice – opportunities for therapists and patient care”.

12:00 – 13:00: Lunch break

13:00 – 14:30: 3 parallel lectures / workshops.
Strand 1:
Workshop with Christoph Kaminski (entrepreneur) – 1.5 h
Title: “Digitalisation in practice – opportunity or risk “.

Strand 2:
Workshop with Sandra Längst (innovation and sustainability expert, change manager) and Jakob Ledermann (expert for organisational change and innovation) – 1,5 h
Title: “Kill your Company – Innovation Workshop”.

Strand 3: Lecture Holger Lerch (entrepreneur) – 45 minutes
Title: “Therapy concepts with system relevance! ”

14:30 – 15:00: Coffee break

15:00 – 17:00: 3 parallel lectures / workshops.
Strand 1:
Lecture Andre Fuchs (physio/manual therapist, lecturer, entrepreneur) – 45 minutes.
Title: “Medical fitness training as a 2nd pillar for the physiotherapeutic practice”.

Strand 2:
Lecture by Jörg Asseburg – 45 minutes
Title: “Challenges for the organisation of practices due to the new national framework contract (optadata)”.

Strand 3: Lecture Dr. Dinah Isabel Spitzley (family business scientist and entrepreneur)
Title: “Child, there are only two options: Either you get into the family business – or you don’t! ”

17:00 – 18:00: Lecture by Dr. Hubert Zitt (specialist book author and lecturer, Star Trek expert).
Title: “Star Trek: How technical visions became reality”.

Your ticket to the new premium B2B trade show

We offer you the highest professional quality at fair prices. Drinks and catering are all inclusive!