Premium Trade Show

The premium trade show is the core of our B2B ecosystem. Exciting new business contacts and effective networking are guaranteed here: Over three eventful days, trade visitors from the fitness, sports, health, leisure, home fitness and public sectors will meet innovative players in eight exhibitor categories.

In Munich, they will experience live, among other things, the new products and services that we have already comprehensively teased in our virtual innovation platform. The highlight of the health-oriented fitness industry is embedded in a varied supporting programme with our cooperation partners Aciso, IHRSA, IFAA, ONE HOSPITALITY, Pflaum Verlag and Experten-Allianz.

And because your ability to plan and security are very important to us, we are prepared for all eventualities: with a transparent and fair pandemic concept as well as innovative and flexible trade show design.


Messe München

Messe München Halls C5/C6/CCN (Conference Center North) North-East Entrance



18 November 2021
11:30 – 19:00


20 November 2021
10:00 – 19:00


20 November 2021
10:00 – 17:00

Supporting Program

Why is the trade show a visual highlight?

Our extraordinary trade show design reflects the high value of FitnessConnected. The innovative design optimizes the exhibitors' presentation options, facilitates orientation on the grounds and creates a feel-good ambience for all visitors.

Which national and international B2B trade visitors are target groups?

Fitness and sports:

Studio operators, representatives from club sports etc.


Retirement homes, rehab & physio, health insurance companies etc.


Hotel industry etc.

Home Fitness:

Specialist sports retailers


Municipal facilities (schools, universities, etc.)


Urban developers, facilities, malls, etc.

Young talent:


What is the catchment area of our premium trade show?

Messe München is located in the middle of Europe - and therefore easily accessible for our core and focus countries. The central geographical location is ideally suited to the goal of Fitness Connected: We concentrate and network international players in the fitness, health and sports market.


What does our attractive supporting program offer?

Learn more about the individual program points, the organizers and the different price options:

“Fit Tech: Roadmap to Future” powered by ACISO has digitalisation squarely in its sights. At this exciting event on the morning of 18 November 2021, top-class keynote speakers will provide answers to the most important questions for the future of the fitness industry: Why the fitness industry does not need to fear digitalisation? What major business opportunities will it open up? What specific data is becoming increasingly important and how can it be used smartly? Together with our partner ZSK, we will also focus on the diverse application possibilities of printed electronics and smart fabrics. At the end of “Fit Tech: Roadmap to Future” powered by ACISO, visitors get the opportunity to have innovative technologies explained to them in a specially created special area.

The IHRSA SMART Summit provides sales, marketing, analytics, retention and technology (SMART) solutions for all fitness club operators looking to grow their business. It will kick off with some of the most exciting health club tours. Accompanying the event will be business presentations on the afternoon of 18 November as well as 19 November 2021. As a bonus offer, a half-day technology workshop and keynote address will be available on Saturday 20 November for all SMART Summit attendees looking to enhance their networking and learning experience. More information on the programme will be announced later this spring.

IFAA SOLUTIONS 2021 in Munich!
The popular IFAA management congress “IFAA Solutions” is moving from the Rhine to the Isar this year: It will take place on 19 November at the Munich Trade Fair Centre – and not in Wiesbaden as in previous years! The event for fitness industry executives will be held as part of “FitnessConnected”, the new international trade fair for fitness, health and sports. This year’s “IFAA Solutions” will once again feature keynotes and practical workshops with top-class speakers from the industry. The theme for 2021 is: Fitness business in the grip of innovation – in a triangle of enthusiasm, necessity and new business models. More information will follow in the next issue!

The first FITNESS REAL ESTATE + INVESTMENT SUMMIT will bring together the leading operators of fitness, leisure and physiotherapy centres (chains and franchises) from the German-speaking region with real estate, project developers, real estate portfolio holders, shopping centre operators, municipal developers and investors/private equity companies in an exclusive 1.5-day congress and hosted buyer format.

Science in dialogue: The Forum Experten Allianz für Gesundheit e. V. is the platform for the latest evidence-based scientific studies – and a podium for exchange with politics, associations and communication.

Evidence-based therapy meets digital fitness: The new physiotherapy congress “PhysioBIZZ”, staffed by top-class personalities from international physiotherapy and rehabilitation research, focuses on the digitalization topics in everyday work today and tomorrow.

Aerial view Messe München

What advantages does Messe München offer?

In addition to its very favourable central European location, Messe München impresses with its great expertise and clout: it is one of the largest and most modern trade show companies in the world and has been connecting people around the globe for more than 50 years. Numerous leading international trade show have their home here – including ISPO.

Messe München

How to reach our premium trade show

You can reach the FitnessConnected premium trade show via various routes:

Messe München Route

Use our hotel portal for your overnight stay in Munich and benefit from the favorable FitnessConnected conditions, which we can provide for you in cooperation with our partner HRS. Due to high demand and limited contingents, we recommend to secure your overnight accommodation promptly.

FitnessConnected Hotel Portal