Premium Trade Show

The premium trade show is the core of our B2B ecosystem. Exciting new business contacts and effective networking are guaranteed here: Over three eventful days, trade visitors from the fitness, sports, health, leisure, home fitness and public sectors will meet innovative players in eight exhibitor categories.

In Munich, they will experience live, among other things, the new products and services that we have already comprehensively teased in our virtual innovation platform. The highlight of the health-oriented fitness industry is embedded in a varied supporting programme with our cooperation partners Aciso, IHRSA, IFAA, ONE HOSPITALITY, Pflaum Verlag and Experten-Allianz.

And because your ability to plan and security are very important to us, we are prepared for all eventualities: with a transparent and fair pandemic concept as well as innovative and flexible trade show design.

Where?

Messe München

Messe München Halls C5/C6/CCN (Conference Center North) North-East Entrance

When?

Thursday

18 November 2021
11:30 – 19:00

Friday

19 November 2021
10:00 – 19:00

Saturday

20 November 2021
10:00 – 17:00

Supporting Program

Why is the trade show a visual highlight?

Our extraordinary trade show design reflects the high value of FitnessConnected. The innovative design optimizes the exhibitors' presentation options, facilitates orientation on the grounds and creates a feel-good ambience for all visitors.

Which national and international B2B trade visitors are target groups?


Fitness and sports:

Studio operators, representatives from club sports etc.


Health:

Retirement homes, rehab & physio, health insurance companies etc.


Leisure:

Hotel industry etc.


Home Fitness:

Specialist sports retailers


Public:

Municipal facilities (schools, universities, etc.)


Infrastructure:

Urban developers, facilities, malls, etc.


Young talent:

Recruiters


What is the catchment area of our premium trade show?

Messe München is located in the middle of Europe - and therefore easily accessible for our core and focus countries. The central geographical location is ideally suited to the goal of Fitness Connected: We concentrate and network international players in the fitness, health and sports market.

Europecard

What does our attractive supporting program offer?

The congress program of the FitnessConnected

Learn more about the individual program points, the organizers and the different price options:

On all three days of the trade show, from 12 pm to 1 pm, the bodyLIFE Talk will take place: In a moderated panel discussion, selected experts from the respective day’s program will meet. Look forward to stimulating discussions, new perspectives and inspiring food for thought!

“Roadmap to Future” powered by ACISO has the future firmly in its sights. At this event on the morning of 18 November 2021, top-class keynote speakers will provide answers to the most important questions of the future: Why the fitness industry does not need to be afraid of digitalization? And what vast business opportunities will it open up? Which specific data is becoming increasingly important and how can it be used smartly? Together with our partner ZSK, we will also focus on the wide range of possible applications for printed electronics and smart fabrics. Other future-oriented keynotes will address such exciting topics as eMobility, eSports, biohacking and fitness in shopping malls. At the conclusion of “Roadmap to Future” powered by ACISO, visitors will be able to learn and discover more about innovative technologies at a special exhibition area created solely for this purpose.

Top speakers include: Oliver Sekula (CEO ACISO Fitness & Health GmbH), Thomas Nemmaier (CEO ACISO Fitness & Health GmbH), Michael Heining (Creative Director ACISO Fitness & Health GmbH), Melanie Hörr (Sales Technical Embroidery Machines, ZSK Embroidery Machines), Marcus Meyer (Managing Director at Force of Disruption GmbH), Andreas Breitfeld (Breitfeld Biohacking).

TIMETABLE

Thursday, 18 November

09:30 am: Welcome by Oliver Sekula (ACISO), Ralph Scholz (FitnessConnected)

09:45 am: Thomas Nemmaier (ACISO)
Title: “Megatrends & Opportunities for our Industry”

10:00 am: Michael Heining (ACISO)
Title: “The hybrid fitness club”

10:30 am: Steliyan Vasilev (ZSK Stickmaschinen), Tobias Lochthowe (gym80)
Title: “More than Strength: Embroidered Electronics for Fitness Equipment”.

10:50 am: Coffee Break

11:10 am: Nils Iffland (Wirelane)
Title: “Parking lots as profit centers: Charge your body and your car”

11:30 am: Marcus Meyer (Force of Disruption GmbH)
Title: ” Physical eSports – Building Bridges: eSports and Fitness ”

11:50 am: Anna Laura Riemann (Unibail-Rodamco Westfield)
Title: “Urban development using the example of Westfield Hamburg-Überseequartier”

12:10 pm: Andreas Breitfeld (Breitfeld Biohacking)
Title: “Biohacking as a Gamechanger”.

The IHRSA SMART Summit offers sales, marketing, analytics, customer engagement and technology (SMART) solutions for all fitness club operators looking to grow their business. The kick-off will begin with a tour of some of the most exciting fitness clubs in Munich, and the event will be accompanied by a number of business presentations on the afternoon of 18 November and 19 November 2021. As a bonus offering, a half-day keynote technology workshop will be offered on Saturday, 20 November for all SMART Summit attendees looking to enhance their networking and learning experience.

IHRSA SMART Summit has secured three inspiring internationally recognized leaders as keynote speakers: Bryan O’Rourke, Managing Director Fitness24Seven Thailand and CEO Vedere Ventures, will take you inside the future of fitness; Cate Trotter, Head of Trends at Insider Trends, will highlight innovations and new revenue streams for players in the fitness industry in her keynote; and Thierry Malleret, Managing Director of Monthly Barometer, an analytics platform for retail investors, will talk about the “big reset” for the fitness industry. All three speakers, in their own special way, will challenge their audiences to think about new ways to move towards the future of fitness.

TIMETABLE

Wednesday, 17 November

12:30 – 3:30 pm: Munich Club Tours

4:00 – 4:15 pm: Welcome to Munich!
Liz Clark, Managing Director, IHRSA, USA

4:15 – 4:45 pm: Overview of the German market
Henrik Gockel, Owner, PRIME TIME fitness, GERMANY

4:45 – 6:00 pm: Panel discussion with four 4 CEOs from leading global brands on SMART, strategy changes due to the pandemic, and innovative solutions for their own business practices
Juan del Río Nieto, VivaGym Group, SPAIN
Sophie Lawler, Total Fitness, UNITED KINGDOM
David Mazerot, L’Appart Fitness, FRANCE
Martin Seibold, Life Fit Group, GERMANY
Moderation: Emma Barry, Chief Creative Soul, Good Soul Hunting, USA

6:15 – 7:15 pm: Keynote Byan O’Rourke (Managing Director, Fitness24Seven Thailand and CEO, Vedere Ventures)
Title: “Accelerating into the Future of Fitness.”
The industry expert looks into the future of the fitness sector – highlighting opportunities for business owners, introducing new concepts in the context of digitalization and explaining implementation options for your own business.

7:30 – 10:00 pm: Bavarian Evening


Thursday, 18 November

9:30 – 10:15 am: Sponsors’ Breakfast Roundtable Talks

10:30 – 11:30 am: Language Breakouts
Discussions in smaller groups divided into the languages Russian, Spanish, English, Portuguese, French, Italian and German

11:30 am – 7:00 pm: FitnessConnected Trade Show (including lunch)

12:30 – 1:15 pm: Educational Session
Title: Digital Marketing 2022
Alan Leach, Managing Director and Head of Marketing, West Wood Clubs, IRELAND

1:30 – 2:15 pm: Educational Session
Title: “Business Models to Succeed Post-Pandemic.”
Jon Nasta, Director, Retention Solutions

2:30 – 3:15 pm: Coffee & Tea Break

3:30 – 4:15 pm: Education Session
Title: “Planning for Your Club’s Future: Innovation Strategies for Success”.
Guy Griffiths, Director, GGFit, Ltd.

4:30 – 5:15 pm: Educational Session
Title: “Big Data Applied to Fitness for a Post Pandemic World.”
Gonzalo Artiach, Chairman, DeciDATA

5:15 – 5:30 pm: Coffee & Tea Break

5:30 – 6:30 pm: Keynote Cate Trotter (Head of Trends, Insider Trends)
Title: “Innovation and New Revenue Streams for Fitness Businesses.”
Cate Trotter will highlight long and short-term trends and introduce previously untapped revenue streams in the fitness industry – providing plenty of inspiration for your own business in the coming months!

6:30 – 10:00 pm: Open Evening

Friday, 19 November

9:00 – 10:00 am: Educational session.
Title: “FLOW! How Smart Connected Fitness Technology Allows Customers to Experience the State of Full Immersion.”
Valerie Bures-Bönström, Ph.D., Former CEO & Co- founder of Mrs. Sporty, CEO of Pixformance, and CEO of VAHA

10:00 am – 7:00 pm: FitnessConnected Trade Show (lunch included)

10:00 – 10:15 am: Coffee & Tea Break

10:15 – 11:15 am: Educational Session
Title: “SOS! The Key to Retaining Your Customers Might be in the Data.”
Jose Téixeira, Head of Customer Experience, SC Fitness

11:30 am – 12:15 pm: Educational Session
Title: “Leads, Needs, Closing & Referrals: Blending the Traditional Membership Sales Approach with Today’s Technology”
Henrik Gockel, Owner, PRIME TIME Fitness

2:00 – 3:00 pm: Educational Session
Title: “The Future of Sport, Exercise and Fitness”.
Alexander Thiel, Partner, McKinsey & Company

3:00 – 3:30 pm: Coffee & Tea Break

3:30 – 4:30pm: Keynote Thierry Malleret (Managing Partner, Monthly Barometer)
Title: “The Great Reset for the Fitness Industry”.

The analysis and forecast expert will share his perspective on global economic change in the coronavirus pandemic and describe prospects for the fitness industry. A unique opportunity for attendees to identify trends and prioritize their own business growth.

On 20 November, the German Gymnastics Federation (DTB) and the German Industry Association for Fitness and Health (DIFG) will set a new example at the supporting program of FitnessConnected: Fitness studios and sports clubs are to become partners rather than competitors in the face of the pandemic and social change in general. At the joint event, the exchange will be driven forward in order to be able to face the current challenges better and to use opportunities and synergies together. An illustrious panel of experts from the fields of sports, business, research and politics will examine the topic from different perspectives and thus provide new food for thought.

The top speakers include: Anja Kirig, futurologist and trend researcher at the Zukunftsinstitut Frankfurt; Benjamin Roth, CEO of Urban Sports Club; Knut Diehlmann, head of the sports department at the city of Düsseldorf; Markus Giegold, entrepreneur in the sports and leisure industry; Prof. Dr. Niels Nagel, managing director of DIFG; Pia Pauly, head of the GYMWELT department at the German Gymnastics Federation; representatives of the Freiburger Kreis.

TIMETABLE

Saturday, 20 November

11:00 am: Welcome (Joachim Bacher, moderator)

11:05 am: Welcome by Prof. Dr. Niels Nagel (DIFG) and Pia Pauly (DTB)

11:10 am: Anja Kirig, Zukunftsinstitut Frankfurt
Title: “Sportivity: The pandemic as trend accelerator of a new lifestyle”.

11:45 am: Benjamin Roth, Urban Sports Club
Title: “Sport and individual needs: Those who don’t move with the times, put mileage on?”

12:20 pm: Knut Diehlmann, City of Düsseldorf
Title: “Urban sports offers – city and municipalities as partners of sports”

12:50 pm: Break

1:00 pm: How can exercise and training be established despite changing needs? (Panel discussion), Moderation: Joachim Bacher
Participants:
Markus Giegold, Fit Star/House of Sports
Anja Kierig, Future Institute Frankfurt
Benjamin Roth, Urban Sports Club
Knut Diehlmann, City of Düsseldorf
Representatives of the Freiburg Circle

1:50 pm: Closing Statements (Joachim Bacher, Moderator)

1:55 pm: Farewell by the organizers

The popular IFAA Management Congress “IFAA Solutions” will take place on 19 November at FitnessConnected at Messe München – and not in Wiesbaden as in previous years! The pandemic-related challenges of the last 1.5 years also pose the question for the fitness industry: How do successful fitness companies deal with the changing habits of people or the necessities of modern business management? At FitnessConnected, 30-minute keynotes will present management approaches and solutions that address these major market changes.

Four inspiring and renowned experts will appear at IFAA Solutions to do just that. Hauke Fröhling, one of the managing directors and largest franchisee of easyfitness, will talk about how the pandemic has made his company more sustainable. Bernd Schmid, operator of 48 fitness studios, will report on his positive experiences with digital tools, especially social media, for customer retention. Jörg Hidding, operator of fitness studios as well as consultant to the real estate industry and also organizer of the “FITNESS REAL ESTATE + INVESTMENT SUMMIT” at FitnessConnected, will give an overview of how to deal with fitness real estate and contracts. And Max Barth, responsible for communications and marketing at IFAA, will address proprietary digital learning platforms and their potential for employers in his keynote.

TIMETABLE

Friday, 19 November

08:30 am: Early Admission (“Fast Lane”)

09:00 am: Get Together

09.30 – 09.50 am: Welcome by Alexander Pfitzenmeier and Max Barth / Greeting by Ralph Scholz

10.00 – 10.30 am: Title: “Fitness real estate: Handling in rough waters”
Jörg Hidding (presentation)

10.40 – 11.10 am: Title: “Conceptual crisis management – examples for pragmatic solutions”.
Bernd Schmid (talk)

11.20 – 11.50 am: Title: “Taxes, aid, subsidies – tips and help for self-help”.
Matthias Rohr

12.00 – 12.30 pm: Title: “Fitness Online – What works and how well? …- and where does the Internet reach an end?”
Max Barth and Alexander Pfitzenmeier

12.40 – 01.10 pm: Title: ” Crisis Results – Sustainability, Digitalization, Go Green”.
Hauke Fröhling

01.15 – 01.30 pm: Closing remarks

01.30 – 02.00 pm: Joint lunch, reflection, networking

FitnessConnected connects people from a wide range of sectors – smartly and effectively: at the first FITNESS REAL ESTATE + INVESTMENT SUMMIT on 19 November, leading operators of fitness, leisure and physio centers (chain stores and franchises) from German-speaking countries will meet with real estate, project developers, real estate portfolio owners, shopping center operators, municipal developers and investors/private equity companies. All within the scope of an exclusive 1.5-day congress and hosted buyer format, where numerous top-class speakers will also share their expertise.

Top speakers include: Prof. Dr. Beyerle, Managing Director Catella Property Valuation GmbH; Ingmar Lehmann, Consultant Industry Monitoring Deutscher Sparkassen- und Giroverband; André Junkerkalefeld, Managing Director IMVEST Group; Thomas Scherer, CEO denkmalneu Group; Maik Lindenberg, COO denkmalneu Group; Leo Eckstein, Ex CEO MERIDIAN SPA & FITNESS; Burkhard Frhr. von Wangenheim – Partner, AFINUM; Hubert Haupt, HUBERT HAUPT IMMOBILIEN HOLDING

TIMETABLE

Friday, 19 November

1:30 pm: Welcome + Flying Buffet Get Together

2:30 pm: Prof. Dr. Beyerle, Director Catella Property Valuation
Title: “Capital Market meets Fitness” – How the royal disciplines Real Estate & Fitness finally come together”.

3:00 pm: Ingmar Lehmann, Consultant Industry Monitoring Deutscher Sparkassen- und Giroverband (German Savings Bank Association)
Title: “Trends and financing perspectives for the fitness industry from the perspective of the savings bank organization”.

3:30 pm: Dynamic concepts for the city centers of the future
Ex. 1: André Junkerkalefeld, Managing Director IMVEST Group
Title: “Transformation of department stores and commercial buildings into a “Cross Community Space””.

Ex. 2: Thomas Scherer, CEO denkmalneu Group; Maik Lindenberg, COO denkmalneu Group
Title: “Offering more together – Synergetic tenant communities and the appeal of strong fitness brands using the example of Lebendige Häuser Dresden + Leipzig

4:30 pm: Leo Eckstein, Ex CEO MERIDIAN SPA & FITNESS
Title: “The development of the fitness industry using the example of Meridian Spa & Fitness”
How to transform a problematic business into a revenue success (Aus der Praxis für die Praxis /How to put experience to good use)

5:00 pm: Networking Break

5:15 pm: Burkhard Frhr. von Wangenheim – Partner, AFINUM
Title: “Why the fitness market is more interesting than ever for investors”.

5:45 pm: Hubert Haupt, Hubert Haupt Immobilien Holding
Title: “Investments of a real estate/project developer in the fitness market using the example of Hubert Haupt Immobilien Holding

6:15 pm: Panel discussion “Real Estate + Fitness 2025” (speakers + guests)

7:00 pm: Get Together + Networking Dinner
By invitation, max. 100 participants (real estate industry, investors, fitness chains, industry, press, etc.)

New concepts and offers of evidence-based therapy will be presented by the physiotherapists’ congress PhysioBIZZ on 20 November at FitnessConnected. The lecture programme, staffed by top-class personalities from international physiotherapy and rehabilitation research, will primarily deal with entrepreneurial topics such as strategy, franchise concepts, marketing, digitalisation, networking, succession, dovetailing of physiotherapy and sports as well as sustainability. How can therapists and trainers help shape the future healthcare industry? How can global trends be used for their own practice? How can digital tools facilitate documentation and billing in the practice? – The PhysioBIZZ Congress at FitnessConnected will provide answers to these and many other questions.

The top speakers and workshop leaders include: Norman Bücher (extreme athlete), Cornelia Schneider (psychologist, physiotherapist, systemic coach), Susanne Hausmann (entrepreneur), Christoph Anrich (sports and health scientist, theologian and author), Christoph Kaminski (entrepreneur), Sandra Längst (innovation and sustainability expert, change manager), Jakob Ledermann (expert for organisational change and innovation), Holger Lerch (entrepreneur), Andre Fuchs (physio/manual therapist, lecturer, entrepreneur), Dr. Dinah Isabel Spitzley (family business scientist and entrepreneur), Dr Hubert Zitt (textbook author and lecturer, Star Trek expert).

TIMETABLE

Saturday, 20 November

09:30 – 10:30 a.m.: Lecture by Norman Büchner (extreme athlete)
Title: “Break your limits: what business can learn from extreme sports”.

10:30 – 12:00: 3 parallel lectures / workshops
Strand 1: Workshop with Cornelia Schneider (psychologist, physiotherapist, systemic coach) – 1.5 hrs.
Title: “Occupational health management – perspectives and new opportunities in physiotherapy”.

Strand 2: Workshop with Christoph Anrich (sports and health scientist, theologian and author) – 1,5 h
Title: “Implementing new fields of action in practice – exercise therapy for diabetes”.

Strand 3: Lecture Susanne Hausmann (entrepreneur) – 45 minutes
Title: “The future of digital and networked practice – opportunities for therapists and patient care”.

12:00 – 13:00: Lunch break

13:00 – 14:30: 3 parallel lectures / workshops.
Strand 1:
Workshop with Christoph Kaminski (entrepreneur) – 1.5 h
Title: “Digitalisation in practice – opportunity or risk “.

Strand 2:
Workshop with Sandra Längst (innovation and sustainability expert, change manager) and Jakob Ledermann (expert for organisational change and innovation) – 1,5 h
Title: “Kill your Company – Innovation Workshop”.

Strand 3: Lecture Holger Lerch (entrepreneur) – 45 minutes
Title: “Therapy concepts with system relevance! ”

14:30 – 15:00: Coffee break

15:00 – 17:00: 3 parallel lectures / workshops.
Strand 1:
Lecture Andre Fuchs (physio/manual therapist, lecturer, entrepreneur) – 45 minutes.
Title: “Medical fitness training as a 2nd pillar for the physiotherapeutic practice”.

Strand 2:
Lecture by Jörg Asseburg – 45 minutes
Title: “Challenges for the organisation of practices due to the new national framework contract (optadata)”.

Strand 3: Lecture Dr. Dinah Isabel Spitzley (family business scientist and entrepreneur)
Title: “Child, there are only two options: Either you get into the family business – or you don’t! ”

04:00 – 04:45 pm: Talk Alexander Strahl (Sales Expert)
Title: “Physiotherapy practice check: How to make my physiotherapy practice profitable!”

17:00 – 18:00: Lecture by Dr. Hubert Zitt (specialist book author and lecturer, Star Trek expert).
Title: “Star Trek: How technical visions became reality”.

In dialog with science: The Forum Experten Allianz für Gesundheit e. V. is the platform for the latest evidence-based scientific studies – and a podium for exchange with politics, associations and communication. At the three-day event, not only will the EAfG board provide insights and updates on its own work, but other diverse topics are also on the agenda: for example, current legal issues in the industry, an expert talk on meaningful digitalization in the fitness industry, or the promotion of exercise among children.

Top speakers include: Mario Görlach (Chairman of the Board of the Experts Alliance for Health and fitness economist), Dr. Hans Geisler (Chairman of EAfG and co-founder of the law firm Dr. Geisler, Dr. Franke & Kollegen), Dr. Christoph Franke (co-founder and namesake of the law firm), Siegfried Manz (Chairman of EAfG and entrepreneur in the fitness industry), Prof. Dr. Ingo Froböse (university professor for prevention and rehabilitation in sports from Cologne), Wolf Harwath (mobility coach and physiotherapist), Michael Maute (dipl. fitness economist, fitness specialist, trainer for sports rehabilitation, expert for company health management) and many more.

TIMETABLE

Thursday, 18 November

01:30 pm: Board Update Mario Görlach, Dr. Hans Geisler, Siegfried Manz

02:00 – 05:00 pm: Interactive Science Forum of the Research Institute Training in
Prevention
Prof. Dr. Froböse and others

05:00 – 05:45 pm: Fitness meets politics – the panel discussion


Friday, 19 November

01:30 pm: Board Update Mario Görlach, Dr. Hans Geisler, Siegfried Manz

02:00 – 03:00 pm: Legal impulses on current topics
Dr. Hans Geisler & Dr. Christoph Franke

03:00 – 03:30 pm: Sports Science News
Wolf Harwath

03:30 – 04:00 pm: Learnings 2021 and Roadmap 2022 with the Club Advisory Board
Christoph Collinet and Siegfried Manz

04:00 – 04:30 pm: Supporting Members Advisory Board: “Added value for your
members”.

04:30 – 05:00 pm: Expert talk: “Where does digitalization make sense?”
Siegfried Manz and Mario Görlach


Saturday, November 20

02:00 – 02:45 pm: Project ChildFIT with Mental Coaching
Robert Pannike (via video) & Svenja Kinder

03:00 – 03:30 pm: “Generation Change“
Markus Rauluk

03:30 – 04:00 pm: Trainer and therapist of the future
Thomas Kämmerling

Aerial view Messe München

What advantages does Messe München offer?

In addition to its very favourable central European location, Messe München impresses with its great expertise and clout: it is one of the largest and most modern trade show companies in the world and has been connecting people around the globe for more than 50 years. Numerous leading international trade show have their home here – including ISPO.

Messe München

How to reach our premium trade show

Your route to FitnessConnected

Here you will find the different ways to get to the trade show.

Shuttle buses and cabs at the exhibition center
Shuttle buses run from the Messe Ost subway stop at least every 10 minutes. They will run in the following time slots:

  • 18 November 2021, 08:00 am – 8:00 pm
  • 19 November 2021, 08:00 am – 8:00 pm
  • 20 November 2021, 08:00 am – 6:00 pm

Likewise, there will be a small cab lane at the North-East entrance.

Messe München Route

Well rested to FitnessConnected

Use our hotel portal for your overnight stay in Munich and benefit from the favorable FitnessConnected conditions, which we can provide for you in cooperation with our partner HRS. Due to high demand and limited contingents, we recommend to secure your overnight accommodation promptly.

FitnessConnected Hotel Portal

Visa service for non-European exhibitors & visitors

If you are travelling to FitnessConnected from outside Europe, you may be required to obtain a visa. As a citizen of an EU country, however, you generally do not need a visa to enter the Federal Republic of Germany. We have compiled all the important information and links below to help you find your way around.

Do you need a visa?
The Federal Foreign Office can give you a quick answer. Under the following link you will find a list of all countries that require a visa and those that do not:

list of all countries that require a visa

What are the specific visa requirements for your home country?
The respective German missions abroad will be happy to give you an answer. Please refer to the following link for more information:

German missions abroad

Do you need a letter of invitation?
As a rule, you no longer need a letter of invitation from the trade show organiser to apply for a trade show visa. This was already decided by the Federal Foreign Office in 2013, as you can find out under the following LINK. You are welcome to refer to this information when applying for your visa. However, if a mission abroad requires a letter of invitation, please feel free to send us an email – we will take care of this matter: contact@fitness-connected.com.

Do you have any further questions about visas?
On the website of the Federal Foreign Office you will find a useful FAQ list that may help you:

FAQ

If you still have any questions, please contact us – we are happy to help you at contact@fitness-connected.com.